May 20, 2021
As one of the world’s leading sports brands, PUMA operates in a lot of different geographies and markets. But with it has come a lot of different technologies and systems and a model that didn’t put digital at the heart of its operations. Time to market was slow, there were a lot of software issues, and initiatives sometimes just couldn’t get off the ground.
The aim was to switch that all around. Digital had to come first, especially with D2C channels coming to the fore, speed and performance had to be high with PUMA wanting to be the fastest sports site in the world, and technology had to change in order to deliver.
Dylan Valade, Head of Global Ecommerce Technology at PUMA joined Rory Dennis to discuss PUMA’s digital transformation, including how speed becomes a key priority, how they moulded technology to fit the team and business needs, and how collaboration and knowledge exchange has increased across teams as a result of the changes.